000Low-altitude economy1000
000 m

Co-Founder & CMO · DRONICO

Making people
look up

I turn live events into moments a crowd can't look away from, and I build the aerial technology that carries them into the sky.

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Evgeny Shapoval
Evgeny Shapoval

000 m · where it starts

From events to the
low-altitude economy

I believe the best events never fade without a trace.

For more than 20 years, I've worked in the events industry, turning complex ideas into real-world projects.

It was this experience that led me to aerial technologies. I saw in them not just a new industry, but a new language of communication.

Today, I explore the opportunities of the Low Altitude Economy and new applications for aerial technologies.

20+
Years in events
500+
Projects delivered
$2M+
Budgets managed
25+
Countries
2,026
Drones · Türkiye record
200
Drones · UAE indoor record

200 m · point of view

Attention is the
new currency

Today an event competes not with other events, but with all the content a person sees in a day. So the organizer's job is no longer just to run the event. It is to create an impression people want to share.

Attention has become the new currency. Content turns attention into reach, and reach into economic value for brands, cities and whole regions. Experience technology, from projection mapping to immersive content and outdoor drone shows, is no longer just an expensive special effect. It is one of the key instruments of the attention economy.

Evgeny Shapoval presenting on stage
01 · On the ground
Live experience & production
Broadcast launches, arena shows, national ceremonies, brand activations. High-stakes, high-headcount, no second takes. I know what makes a moment land in a room, and why most quietly don't.
02 · In the air
Aerial technology
Drone light shows, radio-controlled airships, and the fastest-moving canvas in live entertainment. Where I spend my curiosity now, and where I think brand storytelling goes next.

500 m · on stage

Ideas worth
launching

I speak where technology meets live experience, in English and Russian, at international and regional conferences.

  • Ambassador, national event industry association
  • Member, ClubFirst business club
  • Jury, national event & communications awards
  • Faculty, Event MBA · Certified Event Designer (CED)
  • Executive MBA · M.S. Systems Engineering, Bauman University
The art of the drone show
How technologies, audience expectations, and principles of creating modern air shows have changed in recent years.
The economy of impressions
How to turn a vibrant technology show into a measurable business result for a brand, city, or organizer.
Trust as a strategy
Why trust becomes the main competitive advantage in the international market and opens the way to large-scale projects.
The return of the Dirigibles
How modern radio-controlled airships have occupied a new niche in advertising, events and city celebrations.

700 m · field notes

Field notes

Essays on drone shows, aerial technology and the low-altitude economy. Written in English, from inside the industry.

The drone-show industry, 1986–2026
Four decades: from a handful of points of light to formations of thousands.
Read the article →
Sport no longer sells the game: it sells attention
How live spectacle competes with the phone in every hand.
Read the article →
How many drones does a show really need?
Why drone count quietly shapes everything you see in the sky.
Read the article →
The safety of drone shows in public spaces
What actually keeps a formation of hundreds safe above a crowd.
Read the article →
Radio-controlled blimps
Radio-controlled blimps are an opportunity to offer your customers an unconventional way to showcase their brand and highlight its benefits in the most spectacular way possible, instantly reaching a huge audience.
Read on Medium →
Rules for a successful event
What separates a night people remember from one they forget.
Read on Medium →
All expertise articles →

900 m · for media

For journalists
& editors

In brief
Evgeny Shapoval is a live-experience producer, speaker and co-founder of DRONICO in Dubai. He works between large-scale live events and aerial technology, for global brands and world events, from FIFA and Louvre Abu Dhabi to NEOM and Galatasaray. Bilingual (EN/RU). Full bio on request.
Available for comment
  • Drone shows as marketing
  • Event tech in the GCC
  • Aerial advertising regulation
  • Experiential ROI
  • The low-altitude economy
  • MENA & Türkiye
Contact
evg.shpvl@gmail.com

Listed on Qwoted. High-res photography and media kit on request. Reply within 24 hours.

1000 m · reach me

Let's talk about the sky

LinkedInWhatsAppInstagramFacebookevg.shpvl@gmail.com